I continue to be impressed with the efforts Autotask is making in extending the traditional definition of the term "community" and how they are leveraging social networking within their PSA solution for the benefit of their partners. I previously had the opportunity of delivering an MSP University State of the Industry webcast titled "The Effect of Social Networking on Service Providers and MSP Tools and Processes featuring Autotask" with Bob Vogel, Autotask's Chief Marketing Officer as my guest (log in with or register for your FREE MSP University basic membership to view), where I explored the vision and execution behind this web 2.0-influenced Autotask Community. Autotask's development in this area assists its partners through forums, blogs and wikis focused on all aspects of service delivery improvement, truly maximizing this Autotask and partner co-driven support environment and experience. For more on the event itself, see these blogs from our good friends Karl Palachuk here and Joe Panettieri from MSPMentor covering keynotes from Autotask CEO Bob Godgart, event highlights and more here, here and here. Erick Simpson I had the pleasure of presenting 2 marketing-focused breakout sessions to attendees of the Autotask Community Live! event in Nashville, TN. yesterday.
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April 01, 2009
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