It's the end of the year and your sales are less than you desire. You want to market your business to increase sales, but budgets are tight. Your sales team just keeps calling the same people. You need new leads, new opportunities in your pipeline and more closed sales before you fall behind on your projections.
Our special guest for this valuable Webcast is our good friend David Russell, MANAGEtoWIN CEO and MSP University Boot Camp Sponsor. Dave has been in the computer industry for 28 years and spent a lot of that time as a partner of Microsoft, Cisco, Intel and other top vendors. He has built many businesses on "OPM" (other people's money) and it's time you did too. This is a unique opportunity to learn how to access money from multiple vendors to implement best practice marketing programs that generate powerful new sales and recurring revenue opportunities.
But do not be confused as we talk about vendor money, marketing and sales. You are in the people business in part because the greatest asset of your company is its ability to develop and maintain relationships with local clients. A primary skill of your vendors is branding and marketing, but they need you to cost effectively reach your local market. It is time to combine these two strengths for greater results.
During this Webcast, you'll discover how to:
- Access thousands of vendor marketing dollars in less time
- Implement proven best practice marketing campaigns that increase your bottom line without your active involvement
- Automatically hold your people accountable to achieve "stretch" goals to build your business
- Track the status of your people's pursuit of their key objectives so your company achieves or exceeds its most important goals
Along with sharing these great secrets to leveraging your vendor's dollars instead of your own, Dave will share how to automate teh management of your vendor campaigns and cash with his cloud-based MANAGEtoWIN solution, which he started developing nearly four years ago. Although you can take what you learn during this valuable Webcast and execute the steps Dave will share with us manually, it takes too much time, lacks accountability and you will have inconsistent outcomes.
All attendees will receive a downloadable version of their choice of one of MSP University's best-selling books OR audio books:
- The Guide to a Successful Managed Services Practice
- The Best I.T. Sales & Marketing BOOK EVER!
- The Best I.T. Service Delivery BOOK EVER!
You don't want to miss this special Webcast - register now!
About MSP University's Webinar Series
MSP University's Webinar Series is meant to inform. The more you know about your industry, the products and services available to you and your clients, and how to market and sell those products and services, the greater your opportunities to increase your value to your clients, as well as your business success.
About Erick Simpson
Vice President and CIO of MSP University, Erick is a recognized industry expert and IT and Managed Services author, speaker and trainer, and contributor to numerous industry publications and events. Author of "The Guide to a Successful Managed Services Practice - What Every SMB IT Service Provider Should Know...", the definitive book on Managed Services, and the follow-ups in MSP University's Managed Services Series "The Best I.T. Sales & Marketing BOOK EVER!", "The Best I.T. Service Delivery BOOK EVER!" and "The Best NOC and Service Desk Operations BOOK EVER!". Erick has also co-authored the HTG publication "Peer Power - Powerful Ideas for Partners from Peers".
About David Russell
David Russell is CEO of MANAGEtoWIN and author of 2 books on how leaders can overcome their addiction to poor management habits. He has been in the computer industry for 27 years as a reseller, managed services provider, vendor and entrepreneur. He specializes in helping entrepreneurs, small-midsize businesses, global non-profits and churches can increase profits by systematically through better utilizing talent. His clients include Microsoft, Cisco, Intel, Ingram Micro, Tech Data, ConnectWise, Catalyst Telecom, Vistage and the Entrepreneur's Organization members.
See you on Wednesday!
Erick Simpson
MSP University
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